In the context of SEO, “YMYL” stands for “Your Money or Your Life.” It’s a term primarily associated with Google’s Search Quality Rater Guidelines. YMYL pages are those that could potentially impact a person’s happiness, health, financial stability, or safety. The nature of these pages means that low-quality content can have severely detrimental effects on a user’s life.

Examples of YMYL content include:

  1. Medical information or advice.
  2. Legal information or advice.
  3. Financial advice or information regarding investments, taxes, banking, or insurance.
  4. Shopping or e-commerce pages where users can make purchases.
  5. Safety information, like how to perform first aid or emergency procedures.

Given their critical nature, Google holds YMYL pages to an exceptionally high standard. The E-A-T principle, which emphasizes Expertise, Authoritativeness, and Trustworthiness, becomes crucial here. For YMYL content, demonstrating high E-A-T is paramount to achieve and maintain strong search rankings.

In essence, when dealing with YMYL pages, webmasters and SEO professionals should prioritize producing accurate, well-researched, and trustworthy content. It’s not just about rankings—ensuring the integrity and reliability of YMYL content is a responsibility to the end-users who rely on this information for vital aspects of their lives.


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