OPTIMIZATION GLOSSARY

302 Redirect

A 302 redirect is an HTTP status code that tells search engines and browsers that a web page has been temporarily moved to a new location. This is different from a 301 redirect, which tells search engines that the page has been permanently moved.

When a user visits a URL that is 302 redirected, they will be automatically redirected to the new URL. However, the old URL will still be in the browser’s history, and users can still access it if they choose to.

302 redirects are most commonly used for testing new pages or for redirecting users to a different version of a page based on their location or device. They can also be used to redirect users to a maintenance page while a website is being updated.

In terms of SEO, 302 redirects have a slightly different impact than 301 redirects. When you 302 redirect a page, the SEO value of the old page is not transferred to the new page. This means that you may lose some of your SEO ranking when you use a 302 redirect.

However, 302 redirects can still be useful for SEO in some cases. For example, if you are testing a new page, you can use a 302 redirect to send traffic to the new page without affecting your SEO ranking.

Overall, 302 redirects can be a useful tool for SEO in some cases. However, it is important to use them carefully and to understand the potential impact on your SEO ranking.

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