Bounce rate is a metric that measures the percentage of visitors who leave your website after viewing only one page. It is calculated by dividing the number of single-page visits by the total number of visits. A high bounce rate can indicate that your website needs a better user experience, which can affect your SEO.
Here is the formula for calculating bounce rate:
Bounce rate = (single-page sessions / total sessions) * 100
For example, if your website had 100 sessions and 20 were single-page sessions, your bounce rate would be 20%.
You can use Google Analytics to track your website’s bounce rate. To do this, go to the Behavior tab and then select Site Content. From there, select All Pages and then look for the Bounce Rate column.
There are several things you can do to improve your website’s bounce rate and SEO, including:
Your website should be well-written, informative, and engaging. This will help to keep visitors on your website longer.
When you create content, use keywords that are relevant to your target audience and that they are likely to search for. This will help your content to rank higher in search results and attract more visitors to your website.
A slow-loading website will likely cause visitors to bounce. Ensure your website loads quickly for all users, regardless of their device or internet connection.
Your website’s navigation should be easy to use and understand. This will help visitors to find the information they are looking for quickly and easily.
If visitors have questions or want to learn more about your business, they should be able to get you easily. Provide clear contact information on all of your website pages.