Breadcrumbs are a navigation tool that shows users their current location on a website. They are typically displayed at the top of the page, below the website’s title. Breadcrumbs can be helpful for users who are trying to find their way around a website, and they can also be beneficial for SEO.
In terms of SEO, breadcrumbs can help to improve your website’s crawlability and indexation. When Googlebot crawls your website, it will follow the breadcrumbs to see how your pages are connected. This can help Googlebot to understand your website’s structure and to index your pages more accurately.
In addition, breadcrumbs can help to improve your website’s click-through rate (CTR) in search results. When users see your website’s breadcrumbs in search results, they will be more likely to click on your website because they will know where they are going.