The code that is used to build a website can have a significant impact on its SEO. For example, well-written code can help improve a page’s loading speed, which is a factor that Google uses to rank websites in search results. Additionally, properly structured and semantically meaningful code can help search engines better understand the content of a page, which can also improve its ranking.
Here are some of the ways that coding can impact SEO:
Google has stated that page loading speed is a ranking factor. This means that websites that load quickly rank higher in search results than websites that load slowly. Well-written code can help improve page loading speed by minimizing the amount of data that needs to be downloaded and optimizing the code for performance.
How code is structured can impact how search engines understand the content of a page. For example, using semantic markup tags can help search engines better to understand the meaning of the content on a page. This can lead to improved ranking in search results.
Well-written code can help to improve the safety of a website. This is important because hackers can exploit security vulnerabilities to steal data or damage a website.
Overall, the code that is used to build a website can have a significant impact on its SEO. By following good coding practices, website owners can improve the loading speed, content structure, and security of their websites, leading to improved ranking in search results.