Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are part of Google’s page experience signals, which measure how users perceive the experience of interacting with a web page beyond its pure information value.
Introduced in May 2020, Core Web Vitals are aimed at providing unified guidance for quality signals that are essential for delivering a great user experience on the web. These vitals are particularly significant because, as of June 2021, Google began using them as ranking criteria for search results.
Relevance in SEO:
These metrics are centered around providing users with a fast, responsive, and visually stable experience. Good user experience can lead to longer time on site, lower bounce rates, and higher conversions.
As more websites optimize for these metrics, those that don’t may find themselves at a disadvantage in SERPs (Search Engine Results Pages).
To monitor and improve Core Web Vitals, site owners and SEO professionals can use tools like Google Search Console’s Core Web Vitals report, PageSpeed Insights, and the Chrome User Experience Report (CrUX), among others.