CTR (Click-through Rate)

CTR or Click-through rate is a measure of how often people click on a link after seeing it in search results. It is calculated by dividing the number of clicks by the number of impressions.

In terms of SEO, CTR is important because it is a signal to search engines that your page is relevant to the search query. The higher your CTR, the more likely it is that your page will rank higher in search results. There are several things you can do to improve your website’s CTR:

Use clear and concise titles and descriptions

Your titles and descriptions should be clear and concise, and they should accurately reflect the content of your page.

Use relevant keywords

Your titles and descriptions should include relevant keywords that people are likely to search for.

Make your links stand out

Your links should stand out from the surrounding text. You can do this by using different colors, fonts, or sizes.

Place your links in prominent locations

Your links should be placed in prominent locations on your page, such as the top of the page or in the sidebar.

Use social media

Sharing your content on social media can help to increase the number of people who see your links.