Featured snippets refer to the particular boxes or results that appear at the top of Google’s search engine results pages (SERPs), often above the first organic result. These snippets aim to directly answer a user’s query without the need to click through to a website.
They can take various forms, including paragraphs, lists, tables, videos, or steps. Featured snippets are particularly valuable to websites because they offer increased visibility and can lead to higher click-through rates, as they dominate the so-called “position zero” on the SERP.
If you want to achieve a featured snippets, here are the things you can do:
Target question-based queries with concise answers.
Ensure the content is accurate, comprehensive, and better than competitors.
Remember, while targeting featured snippets can offer excellent visibility, there’s no guaranteed method to achieve them. Google’s algorithms determine the best fit for featured snippets based on many factors. It’s about optimizing your chances by providing clear, concise, and authoritative answers to commonly asked questions.