Footer links refer to the hyperlinks placed at the bottom section, or “footer,” of a website. Historically, these links were often used to assist in site navigation, providing shortcuts to important pages or sections of the site.
For larger websites and platforms with extensive content, footers have been beneficial in guiding users to terms of service, privacy policies, contact information, and other essential areas. In addition to aiding user navigation, footer links were once leveraged as an SEO strategy, with websites stuffing multiple keywords or links into the footer in hopes of boosting their site’s ranking.
However, this tactic became less effective and even counterproductive as search engine algorithms evolved. Modern search engines like Google have become adept at recognizing and potentially penalizing such practices, viewing them as attempts to manipulate rankings. Today, while footer links still serve a valuable navigational purpose, they must be used judiciously.
It’s vital to ensure that the links add genuine value to the user experience and are not just an attempt to inflate SEO value. Overloading footers with excessive or irrelevant links can lead to a negative evaluation from search engines, potentially harming the site’s SEO performance. Thus, footer links should be relevant, useful, and designed with the user’s best interests in mind.