Google Webmaster Tools, now known as Google Search Console (GSC), is a free service provided by Google that helps webmasters monitor, maintain, and troubleshoot their website’s performance in the Google search results. It provides insights into how Google views your site and offers tools and reports to understand and improve your website’s appearance in search results.
Here’s an explanation of its significance for SEO:
One of the first steps after setting up a website is to verify it with Google Search Console. This establishes that you are the legitimate owner or manager of the site, allowing you access to critical data and settings.
GSC provides detailed reports about which pages of your website are indexed in Google. If Google encounters issues while indexing pages, this tool will highlight them, allowing you to fix them and ensure maximum visibility in search results.
You can view essential metrics like total clicks, total impressions, average click-through rate (CTR), and average position for your website. This data helps understand how often your site appears in Google’s search results and how frequently users click on your listings.
With the rise of mobile search, GSC provides insights into mobile usability, helping webmasters identify and rectify issues that might affect the mobile-friendliness of their sites.
Through GSC, webmasters can submit sitemaps, aiding Google’s bots in efficiently discovering and indexing website content.
In summary, Google Search Console is an indispensable tool for anyone serious about SEO. It offers actionable insights and tools that can significantly impact a website’s visibility in Google search results, ensuring that webmasters can optimize their sites based on data-driven feedback directly from Google.