In SEO writing, a heading refers to the titles or subtitles used to structure and categorize content on a webpage. These headings are typically marked up with HTML tags, ranging from H1 to H6, with H1 usually being the primary title of the page and subsequent tags (H2 to H6) indicating subsections in descending order of importance.
Headings play a pivotal role in SEO for a variety of reasons. Firstly, they help search engines understand the structure and context of a webpage, providing clarity on the main topic and how subtopics relate to it. When utilized correctly, headings can amplify the relevance of keywords, which can positively influence rankings.
Additionally, headings benefit users by breaking up content into easily digestible sections, enhancing readability and user experience. When visitors find a page easy to navigate and understand, they are more likely to engage with the content longer, reducing bounce rates and signaling to search engines that the page is valuable.
Thus, integrating effective headings is a dual win for search engine optimization and user experience.