The Meta Title or title tag is a vital element in SEO, serving as the title of a webpage that appears in search engine results and at the top of a browser window. It is one of the first elements search engines use to determine what a page is about and is a strong relevancy signal for search engines. The meta title is also the first thing potential visitors see when your page appears in search results, and thus plays a key role in the user’s decision to click on your link.
Crafting a compelling and effective meta title is a delicate balance between SEO and user experience. From an SEO perspective, it is important to place the most relevant keywords towards the beginning of the title. This not only signals to search engines what the page’s content is about but also ensures that users can quickly identify the relevancy of the page to their search query. However, while keyword inclusion is important, the title must also be readable and not appear ‘stuffed’ with keywords, as this could deter users.
The length of a meta title is another crucial consideration. It is generally recommended to keep it under 60 characters to ensure that it displays correctly in search results without being truncated.
To create an effective meta title, start with your primary keyword, followed by a secondary keyword, and then your brand name. Separate these with pipes (|) or dashes (-) for readability. For example: “Primary Keyword – Secondary Keyword | Brand Name.”
Adding or editing a meta title is straightforward. In a Content Management System (CMS) like WordPress, SEO plugins like Yoast SEO provide a simple interface to input your meta title. If you are coding your site manually, the meta title can be added in the head section of your HTML using the following tag:
<title>Your Page Title Here</title>.
In summary, the meta title is a critical component of SEO and user engagement. It should be crafted thoughtfully, with a clear focus on relevant keywords, readability, and length, to attract both search engines and potential visitors to your website.