In SEO, the “noarchive” tag is a specific directive that can be used by webmasters to communicate with search engines about how they want their content to be treated. When this tag is placed in the HTML of a webpage, it sends a clear message to search engines not to save a cached copy of that particular page. Normally, search engines like Google keep cached versions of webpages, allowing users to access and view these pages even when the original page is unavailable (due to server issues, for example). Here’s how the “noarchive” tag might appear in the HTML of a webpage:
<meta name="robots" content="noarchive">
Implementing the “noarchive” tag can be strategic for various reasons. For instance, it is often used when the content of a webpage is sensitive or frequently updated, and the website owner does not want outdated versions to be accessible. It might also be used to prevent users from viewing content that has been removed or changed.
However, using this tag can have its downsides. It means that users won’t be able to access a cached version of the page when the site is down, which might result in a loss of traffic and a potentially frustrating user experience. Therefore, webmasters should weigh these pros and cons carefully when considering the use of the “noarchive” tag in their SEO strategy.