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OPTIMIZATION GLOSSARY

Robot.txt

In SEO, robots.txt is a standard used by websites to communicate with web crawlers and other web robots. It’s a text file instructs robots about which pages on the site should not be processed or scanned. Webmasters can use the robots.txt file to specify which parts of their website they don’t want to be accessed by search engine crawlers, thereby guiding their indexing process.

For example, if parts of your website are under construction or contain sensitive data, you can use robots.txt to prevent search engines from indexing those pages. This ensures that they won’t appear in search results.

It’s important to note that while well-behaved bots will respect the instructions in a robots.txt file, it’s merely a directive, not a directive enforcement mechanism. That means some crawlers might choose to ignore the instructions. If you need to ensure certain pages remain private, using other security measures is crucial.

For SEO, it’s essential to use the robots.txt file correctly to ensure that search engines can access and index the content you want to appear in search results while omitting the content you’d like to keep private. Incorrect usage can accidentally block important content, adversely affecting search engine rankings.

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