SEO Analytics is collecting, analyzing, and interpreting data related to a website’s search engine optimization efforts. It’s about understanding the performance of your website in organic search results and identifying areas for improvement. This encompasses tracking key metrics such as organic traffic, bounce rate, conversion rate, and keyword rankings.
SEO Analytics provides insights into how users interact with a website, which keywords drive traffic, which pages are the most popular, and how various on-page and off-page SEO strategies perform. By analyzing this data, website owners and SEO professionals can make informed decisions about which strategies are working, which need refinement, and where new opportunities lie.