SSL Certificate stands for Secure Socket Layer Certificate, and it’s a digital certificate that provides authentication for a website and enables an encrypted connection. SSL certificates ensure that all data passed between the web server and browser remains private and secure. This is particularly vital for websites that handle sensitive information, such as personal details, credit card numbers, or login credentials.
From an SEO standpoint, SSL has grown in importance. In 2014, Google announced that HTTPS (the result of a website being secured with an SSL certificate) would be used as a ranking signal. This move was a part of Google’s broader initiative to advocate for a safer and more secure web. Websites that have an SSL certificate are favored over those that don’t in search engine rankings.
Moreover, browsers like Chrome now label websites without SSL as “Not Secure” in the address bar, which can deter visitors and harm a site’s credibility.
Implementing an SSL certificate boosts a website’s potential ranking and instills trust among its visitors, ensuring they feel safe sharing personal information or making transactions. An SSL certificate has become essential for website trustworthiness, user experience, and search engine optimization.