OPTIMIZATION GLOSSARY

SSL (Secure Sockets Layer)

SSL, or Secure Sockets Layer, is a security protocol that establishes an encrypted link between a web server and a browser, ensuring that all data transmitted remains private and integral. SSL provides a secure environment for users, instilling confidence as they navigate and share sensitive information on a website.

The correlation between SSL and SEO is significant. Google, aiming to make the internet safer, has recognized SSL as a ranking factor. Websites that employ SSL certificates are often favored and may receive a ranking boost in search engine results. This move underscores the value Google places on user security and privacy. Besides, websites without SSL, particularly those that gather personal information, are flagged as “Not Secure” by many browsers, which can deter visitors and increase bounce rates.

This negative user experience can subsequently impact SEO rankings. Therefore, adopting SSL is about security and improving trustworthiness, user experience, and search visibility. An SSL certificate has become an essential asset for any website aiming for optimal safety and search engine performance.

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