Structured data in SEO refers to specific code added to a website’s pages to provide search engines with more detailed information about the content on those pages. This data format, often rendered in JSON-LD, Microdata, or RDFa, communicates explicitly to search engines what the content is about. For instance, if a website has a product page, structured data can tell search engines about the product’s price, availability, and review ratings.
By using structured data, webmasters can assist search engines in understanding the context of the content, leading to richer search results. This enhancement can manifest in rich snippets, which are more detailed and visually compelling search results.
Examples include star ratings for product reviews, event details, or recipe cooking times. These rich snippets can make a webpage stand out in the search results, potentially increasing click-through rates and driving more organic traffic. In essence, while structured data doesn’t directly boost search rankings, it offers a competitive advantage by enhancing the visual appeal and information richness of a listing in the search results.