A URL slug is the segment of a web address that comes after the domain name, typically reflecting the specific content or topic of a page. For instance, in the URL “example.com/apple-pie-recipe,” the slug is “apple-pie-recipe.” In terms of SEO, a well-constructed URL slug can be valuable. It offers both users and search engines a concise hint about a page’s content.
Ideally, slugs should be short, descriptive, and free of unnecessary words or characters. Incorporating relevant keywords can further optimize them, potentially aiding in better search visibility. Thus, while seemingly minor, URL slugs play an integral role in reinforcing content themes and enhancing the clarity and SEO-friendliness of web addresses.