Vertical search

In the context of SEO, “vertical search” refers to specialized search engines or search functionalities that focus on a specific segment of online content, rather than the broad spectrum of general web content. Examples include image searches, video searches, news searches, or even industry-specific searches like those for real estate or jobs.

Unlike traditional search engines that index a wide array of web pages, vertical search engines hone in on their specific niche, providing more tailored and relevant results for users. For SEO professionals, optimizing for vertical search means tailoring content to meet the specific criteria and demands of these niche platforms, ensuring visibility where target audiences might be searching most intently.