In the context of SEO, “volume” typically refers to keyword search volume, which indicates the number of times a particular keyword or phrase is searched for in search engines within a specific timeframe, usually per month. This metric is pivotal for SEO professionals, as it helps in gauging the potential traffic a keyword can drive to a website.
When conducting keyword research, the search volume gives insights into the popularity and demand of certain terms. High-volume keywords often suggest that there’s a substantial interest in a particular topic, but they also usually come with increased competition.
Conversely, low-volume keywords might have less competition but also less potential traffic. For a balanced SEO strategy, marketers often target a mix of high, medium, and low-volume keywords to optimize their reach and visibility.