Yahoo! is one of the pioneering web services providers, known for its web portal, search engine, email, and myriad other online offerings. In terms of SEO, Yahoo!’s search engine was once a major player in the digital search landscape, alongside others like Google and Bing. In the early days of SEO, optimizing for Yahoo! was crucial for comprehensive online visibility.
However, the SEO landscape shifted dramatically when, in 2009, Yahoo! entered into a partnership with Microsoft to make Bing the search technology behind Yahoo! Search. While the user-facing side remained branded as Yahoo!, the search algorithms and ad serving were primarily powered by Bing.
Thus, in contemporary SEO, when one optimizes for Bing, they are also, indirectly, optimizing for Yahoo!. It underscores the importance of a diversified SEO strategy that doesn’t solely focus on Google, but also considers other search engines and their associated ecosystems.