Search Engine Reputation Management (SERM) focuses on managing a business's online reputation within search engine results, while Online Reputation Management (ORM) has a broader scope, encompassing all aspects of a business's online reputation, including social media, review sites, forums, and search engines. SERM controls search engine listings, while ORM addresses online perception across various platforms.
While Search Engine Reputation Management cannot directly remove negative search results, it focuses on pushing down negative content by promoting positive content through various online channels. This approach aims to minimize the visibility of negative information and ultimately improve your business's online reputation.
Search Engine Reputation Management can significantly impact your website's SEO performance by improving its overall credibility and authority. Positive online reputation signals to search engines that your website offers valuable and reliable content, potentially leading to higher search rankings, increased organic traffic, and more customer trust.
The cost of Search Engine Reputation Management service can vary based on the required level of reputation repair, the complexity of online reputation challenges, the size of your business, and the reputation management strategies employed by the SEO agency. It's recommended to contact the relevant SEO agency to get a customized quote that aligns with your business needs.
The timeline for seeing improvements in your online reputation through Search Engine Reputation Management depends on the current state of your reputation and the efforts put into promoting positive content. It may take several weeks or months to notice significant changes, but consistent and effective reputation management strategies can yield long-term benefits for your business.